Your YouTube Homepage: Now with Facebook Feeds

Article by Peter Cashmore

If your friends post YouTube videos to Facebook, you’ll now see those clips in your timeline on the YouTube homepage. It’s another social mashup that’s blurring the lines between the various social sites.
The new feature isn’t yet live on all accounts, but you can enable it by visiting your account settings page and enabling “Connect to Facebook” (if this is already enabled, you may need to disconnect and reconnect Facebook to see the new feature). Also note that by enabling this you’ll syndicate your YouTube ratings, favorites and uploads to Facebook – if you don’t want that to happen, select “Disable AutoShare”.
YouTube’s social strategy is shaping up: in recent months they’ve added cross-posting of your videos to Facebook and Twitter a friend import feature for your email accounts, and of course the “activity module” (pictured) that creates a real-time feed of all your friends’ activities on the site.

Intergrating Social Media for 2010 - Webinar

On January 12, 2010 Graham Hayes, our marketing social media strategist will be giving a 30 minute webinar that will outline how he integrates Twitter, FaceBook and blogs in his marketing plans. Viewers will see a PowerPoint illustrating the connectivity of these three media assets relative to the corporate web presence. He will discuss how he uses social media to "listen" to his customers and how he responds to their wants and needs in a timely and professional manner. You are welcome to attend the webinar. Simply register by providing your name and email at the top of the blog. You will receive an email with a link to the webinar.

What is Social Marketing?

This should prove to be an informative and valuable webinar for all of us in this business. I strongly recommend you register for the webinar!

Social marketing is a growing buzzword in marketing and public relations circles as well as companies intrigued by online media's promise of building direct relationships with customers. But defining social marketing is a lot like defining a landscape as you race by on a speeding train. These resources are intended to provide you with a wide range of perspectives and insight into social marketing, social networking, and social media so that you can determine how social marketing fits within your organization. read more and register at www.powered.com

Join Powered on Wednesday, December 16th at 2:00 P.M. CST (please note your time zone) as we broadcast our fourth episode of The Social Marketing Help Desk: Social Marketing in 2010.

This should prove to be an informative and valuable webinar for all of us in this business.

Social Marketing and Introduction

The following introduction to social marketing has been excerpted from Health Canada's Social Marketing Web site at: www.hc-sc.gc.ca/hppb/socialmarketing/overview.htm, and from an article written by Eric Young of E.Y.E.

Social Marketing is a planned process for influencing change. Social Marketing is a modified term of conventional Product and Service Marketing. With its components of marketing and consumer research, advertising and promotion (including positioning, segmentation, creative strategy, message design and testing, media strategy and planning, and effective tracking), Social Marketing can play a central role in topics like health, environment, and other important issues.

In its most general sense, Social Marketing is a new way of thinking about some very old human endeavours. As long as there have been social systems, there have been attempts to inform, persuade, influence, motivate, to gain acceptance for new adherents to certain sets of ideas, to promote causes and to win over particular groups, to reinforce behaviour or to change it -- whether by favour, argument or force. Social Marketing has deep roots in religion, in politics, in education, and even, to a degree, in military strategy. It also has intellectual roots in disciplines such as psychology, sociology, political science, communication theory and anthropology. Its practical roots stem from disciplines such as advertising, public relations and market research, as well as to the work and experience of social activists, advocacy groups and community organizers.

As Phil Kotler points out in his book Social Marketing - Strategies for Changing Public Behaviour, campaigns for social change are not a new phenomenon. They have been waged from time immemorial. In Ancient Greece and Rome, campaigns were launched to free slaves. In England during the Industrial Revolution, campaigns were mounted to abolish debtor prisons, grant voting rights to women, and to do away with child labour. Notable social reform campaigns in nineteenth-century America included the abolition, temperance, prohibition and suffragette movements, as well as a consumer movement to have governments regulate the quality of foods and drugs.

In recent times, campaigns have been launched in areas such as health promotion (e.g., anti-smoking, safety, drug abuse, drinking and driving, AIDS, nutrition, physical fitness, immunization, breast cancer screening, mental health, breast feeding, family planning), environment (e.g., safer water, clean air, energy conservation, preservation of national parks and forests), education (e.g., literacy, stay in school ), economy (e.g., boost job skills and training, attract investors, revitalize older cities), and other issues like family violence, human rights, and racism.

Social Marketing combines the best elements of the traditional approaches to social change in an integrated planning and action framework, and utilizes advances in communication technology and marketing skills. It uses marketing techniques to generate discussion and promote information, attitudes, values and behaviours. By doing so, it helps to create a climate conducive to social and behavioral change.

How to market social media as a learning tool?

How do we ‘market’ the use of social media as a new tool or avatar of learning?

First, are we sold on it? Many of us have mixed experiences and opinions about using social media in an organizational setting to learn and improve workplace performance. I think I find blogging and LinkedIn more useful than Facebook or Twitter. I am sure many of you have opposing views.

Social media represents universal wisdom, present on such platforms that are moderately accessible, despite most IT departments’ reluctance to open them up for lesser mortals like us :) . Of course, it has its own negative features just like any other tool. more..