How to market social media as a learning tool?

How do we ‘market’ the use of social media as a new tool or avatar of learning?

First, are we sold on it? Many of us have mixed experiences and opinions about using social media in an organizational setting to learn and improve workplace performance. I think I find blogging and LinkedIn more useful than Facebook or Twitter. I am sure many of you have opposing views.

Social media represents universal wisdom, present on such platforms that are moderately accessible, despite most IT departments’ reluctance to open them up for lesser mortals like us :) . Of course, it has its own negative features just like any other tool. more..